SMS & Voice Compliance

CallRescue AI uses Twilio for SMS and voice. The disclosures below apply to every message and call the platform sends on your behalf.

SMS & voice compliance

CallRescue AI sends SMS and places calls through Twilio. To stay compliant with US carrier rules (A2P 10DLC), TCPA, and CTIA guidelines, the following disclosures apply to every message your business sends through this app.

Consent

Customers who call your business and leave a voicemail or reply to an AI follow-up are considered to have given express consent to receive related SMS replies about their service request. We do not send marketing or promotional SMS from this app — messages are limited to lead qualification, scheduling, and callback confirmations.

Standard disclosure (appended to first reply)

{Business Name}: Thanks for reaching out. Reply STOP to opt out, HELP for help.
Msg & data rates may apply. Msg frequency varies.

Opt-out handling

Replies of STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUITautomatically end the conversation and block future SMS to that number. Replies of HELP or INFO trigger an automated help response with your business name and contact info.

A2P 10DLC campaign registration

Before sending production SMS in the US, your Twilio number must be registered to an approved A2P 10DLC brand and campaign. CallRescue AI uses the Customer Care use case. Until your campaign is approved, outbound SMS runs in test mode only.

Call recording & AI voice

If the AI voice agent answers a call, the caller is informed at the start that the call is handled by an AI assistant and may be recorded for quality and lead-handling purposes. Recordings and transcripts are stored only for your business and never shared with third parties.

Data & retention

Caller phone numbers, transcripts, and SMS threads are stored in your private workspace and protected by row-level security. You can delete a lead at any time, which permanently removes its transcript, SMS history, and recordings.

Carrier fees

SMS and voice traffic is billed by Twilio at standard carrier rates, including A2P 10DLC per-message surcharges. CallRescue AI does not mark up carrier fees.

Twilio is a registered trademark of Twilio Inc. CallRescue AI is an independent product and is not affiliated with or endorsed by Twilio. Twilio's full messaging policy: twilio.com/legal/messaging-policy.

Twilio A2P 10DLC Campaign Registration

To send SMS messages through Twilio in the United States, your business must register an A2P 10DLC (Application-to-Person 10-Digit Long Code) campaign. Below are the full registration details required by carriers and The Campaign Registry (TCR).

Brand Information

Brand Name: CallRescue
Brand Type: Private (non-publicly traded)
Legal Entity Type: LLC
Business Phone: (878) 234-0176
Business Email: David@callrecover.net
Contact Person: Dan

Campaign Details

Campaign Name: CallRescue — Customer Care & Lead Follow-up
Use Case: Customer Care (non-marketing, service-related messaging)
Sub-use Case: Appointment reminders, lead qualification, callback scheduling
Message Content: Only transactional/service messages — no promotional or marketing content
Two-way Messaging: Yes — customers can reply to schedule, ask questions, or opt out
Embedded Link: No — messages do not contain URLs
Embedded Phone: No — messages do not contain phone numbers
Number of Messages: 1–3 messages per conversation, frequency varies by customer need

Sample Messages (required by carriers)

Hi Dan, this is CallRescue. We received your voicemail about a service request.
Can we schedule a quick call? Reply YES or a time that works. Reply STOP to opt out,
HELP for help. Msg & data rates may apply.

Thanks Dan! We'll call you back shortly at (878) 234-0176. If you need to reschedule,
just reply here or email David@callrecover.net. Reply STOP to opt out, HELP for help. Msg & data rates may apply.

Hi Dan, just confirming your appointment with CallRescue for May 27th.
Reply CONFIRM or call us if you need to change it. Reply STOP to opt out, HELP for help.

Opt-In & Consent Mechanism

Primary Consent: Express consent is obtained when a customer calls your business phone number and leaves a voicemail, or when they reply to an initial AI voice call
Written Consent: Optionally collected through web forms, paper contracts, or digital agreements with clear SMS terms
Consent Record: Timestamp and method of consent is stored per lead in the CallRescue AI backend
Consent Disclaimers: Customers are informed that message frequency varies and that standard messaging rates apply

Opt-Out Language

Every first outbound message in a thread automatically includes:

Reply STOP to opt out, HELP for help. Msg & data rates may apply. Msg frequency varies.

STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT are automatically handled and permanently block future messages to that number.

Terms & Conditions URL

Your business must maintain a publicly accessible terms of service page that includes:

Description of the SMS program and purpose
Message frequency disclosure (e.g., "Message frequency varies")
Standard rate disclaimer ("Msg & data rates may apply")
Opt-out instructions ("Reply STOP to cancel")
Help instructions ("Reply HELP for assistance")
Your business contact information
Privacy policy link covering data use and retention

Privacy Policy URL

Your privacy policy must disclose:

What customer data is collected (name, phone, address, service details)
How data is used (scheduling, follow-up, internal records)
Who data is shared with (Twilio for delivery, no third-party marketing)
Data retention period and deletion rights
How customers can opt out of SMS communications

Campaign Attributes

Campaign Type: Standard — low volume, mixed use
Direct Lending: No
Age-Gated Content: No
Affiliate Marketing: No
Subscriber Opt-In: Required and verified
Subscriber Opt-Out: Required and automated
Subscriber Help: Required and automated

Registration Status

Brand: Pending TCR verification (submit EIN + business docs)

Campaign: Pending carrier approval (typically 1–3 business days after brand approval)

Phone Number: Assigned and linked to campaign upon approval

Until both brand and campaign are approved, SMS traffic may be filtered or subject to higher carrier fees. Do not send bulk or marketing messages before full approval.

The Campaign Registry (TCR) and US carriers (AT&T, T-Mobile, Verizon) require this information to reduce spam and ensure legitimate business messaging. Registration is mandatory for all A2P 10DLC traffic in the US. For more info: twilio.com/a2p-10dlc and campaignregistry.com.